Peaceful Profits Podcast Ep. 105 - How Writing 3 Books Boosted Emmy Sobieski’s Coaching Business
Synopsis:
In this inspiring Peaceful Profits review, Emmy Sobieski shares how writing three powerful books revolutionized her coaching business. From her background as an institutional investor to her current work advising startups and helping high-level professionals navigate their careers, Emmy reveals the importance of developing a personalized “Money Flywheel” plan. Discover how her books—MegaWealth, MegaWealth Careers, and MegaWealth Investing—serve as the perfect blueprint for those seeking to level up their wealth, career, and life. Learn about Emmy’s unique coaching approach, how she uses Peaceful Profits strategies, and the impact of writing a book in growing a coaching business. This episode is packed with actionable insights and valuable lessons for entrepreneurs, coaches, and anyone looking to make a substantial financial leap.
Transcript:
Peaceful Profits Review: How Writing 3 Books Boosted Emmy Sobieski’s Coaching Business
[00:00:00] Hello, Peaceful Profits Nation. Welcome to the podcast. I'm your host Chanelle Nielsen. And we're joined today by our client, Emmy Sobieski, Emmy, welcome back to the podcast. Thank you so much for having me, Chanelle. So I'm excited to learn more and really dive into what you've done in your business. And this is something that we don't hear very often.
Emmy has written three books here with Peaceful Profits. And so we're going to talk about that. We're going to talk about her business and [00:00:30] we have a lot to learn from her. So let me start off. Telling you all a little bit more about who she is and what she does. So Emmy Sobieski was an institutional investor for 25 years and ran the number one fund in the world up 493% in 1999.
Following that, she moved over to the startup world where she founded or co founded five startups in FinTech, blockchain, and green energy. Was the COO of multiple startups. Currently she advises both [00:01:00] startups and fund companies. She is an executive coach helping people strategically join the startup world from big tech and her coaching covers creating a personalized mega wealth plan, which details how to seed and reach your goals in the build, invest, and advise sections of your money fly wheel.
And your money fly wheel is really what your books cover. Is that right? Yep, that's right. That's right. And so that the key book, Mega Wealth covers [00:01:30] the strat, the overall strategy of what is a money flywheel, how does it work, and how you can take advantage of that to effectively create a bunch of leverage in your own career so that you make the most amount of money and have the most fun for the least amount of time invested.
Awesome. Okay. So that's mega wealth and then mega wealth careers. What does that one cover? So when people read that Their 1st question is, but how do I break in? What's it like? What are [00:02:00] these different build invest advise seem which they are their broad categories because there's a lot of different ways to skin the rabbit.
And so how do I actually do it? And and so the careers is how to break into careers and investing, or maybe you have, maybe you're an angel investor on the side, how to break into careers and startups and what that transition looks like from big tech or from management consulting or investment banking.
And then the same thing with advise how to become a board of [00:02:30] directors. How you break into that, how to break into board of advisors. So it's the more of the nitty gritty if you want to dive into what do I do with my career specifically to make this happen, to make that money flywheel happen.
And then as I was coaching clients. I, you come with the assumption and I think everyone does. I came up in a career of investing. So I've been an institutional investor, investing billions of dollars for other people for 30 years. [00:03:00] So I just say to my clients. You should really think about your career.
That's the biggest investment you're ever going to make, because you can never get your time back. So think of your career as an investment. It's an investment of your time. Think about any company you joined to build, any company you joined to advise. Where do you think that equity is going? And only join the ones where you really think the equity is going to go up a lot, and you're going to make a lot of money.
And That seems obvious to me, but their first question is, but how do I figure out which [00:03:30] one's going to go up? Yeah, how do I figure out which are the good businesses? Like, how do I do that? And so mega wealth investing, there's out there's tens of thousands of investing books out there. What mega wealth investing does is it says.
Here's how to become a top investing mind from one of the top investing minds. I teach you everything I know and here's how to apply that to your career and to your advise roles and to private market. So here's how to [00:04:00] apply your investing mind that you build into the money flywheel. Okay, awesome. I love how these three books work together and really answer the next step, the next question that people have.
So tell us, before we dive more into your books, tell us a little bit more about your business and your coaching and how you work with clients currently. Currently, clients come in and they typically read 1 to [00:04:30] 3 of the books. The books read really quickly and it's a great way to have an understanding.
So they, about what we're going to work with and honestly save us both time. And so they typically come in already having read at least 1 of the books and we work together for, to create a mega wealth plan, which is a, 20 year plan, which is what one of my clients said. It's a lot longer than most coaches.
Yeah. If you don't know where you're [00:05:00] going, then we don't know what road to put you on. And so some of my clients have huge political aspirations. I need to know that in order to navigate this money flywheel. There's many ways to build a money flywheel. And so we build out a 20 year plan with really having an idea of where you want to go, what you're, Core values are what your skills are, like, what do you bring to the table?
What do you need to add to make that happen? And then we have quarterly plans [00:05:30] to all the way up to it. Then we have a 1 year plan that goes 1 year out a 5 year plan, a 10 year plan, a 20 year plan. And so the details are more specific at the beginning. And then, and so we work that out. Together to create that, and so it includes 4 hours of coaching.
The 1st hour is onboarding understanding what the client wants. Then the 2nd hour, then we work asynchronously to create this very lengthy plan together on Google Docs. [00:06:00] And. Often, and I have a funny story, a funny side story to tell, a friend of mine has this charity where he, they're taking people out of jail or sometimes they don't, they get to go to this program instead of jail, and what, and they're reducing recidivism by teaching them basic values.
And so he had me come in and speak to the group one of these days. And so these are people that are in for anything from grand theft to murder and they're [00:06:30] 15 to 16, 17 years old, maybe, but really 15, 16 years old. And I came in and I told this story about how anybody could get into investing because at one point I lost all my money.
All I had was a horse. I sold the horse for 30, 000. And, Put together a little bit of money and made another go of it and did really well. And so I the point was, you don't have to be rich to do this. You could almost lose all your money like I did. And you can pick yourself up and go.
That was my [00:07:00] point. What they heard was. You could go and steal a horse for 30, 000. They said, forget the stock market. We're going to go find that horse and just get, they're like looking at the direct path. I'll just go find a horse and steal a horse for 30, 000. And not that any of my clients are going to get into grand theft and stealing horses, but I want to make sure that the plan that we put together that we're on the same page, because that was a great lesson for me.
I thought I was saying 1 [00:07:30] thing and the. Audience was hearing something entirely different. So we have the plan and we have our 2nd hour to have a kickoff and make sure that we're on the same page with all the major points of the plan. Then the next 2 hours are for whenever the client has a question about their career, or if they're at a big decision point and they want an hour of coaching.
I don't want them to have to come back later and You know, pay up for something at the same time. I don't want them to feel like they have to talk to me [00:08:00] once a month or something like that. This is not that these are very high performing clients and they just need a plan and need to be on board with the plan.
And then they have a couple of extra hours to use at their discretion. So that's how it that's how my high ticket offer works. Okay, awesome. And so what, can you clarify for me, obviously you're helping them with investing. You're helping them with their long term planning. What do people come to you looking to solve?
Are they coming because [00:08:30] they just looking to increase their wealth or what's their main goal? So first I do not help them with investing, to be very clear and that is why my investing book is twice as long as the other two, because I basically tell you everything you need to know but I would need various licenses to become an investment advisor, and if I was giving them, some tips and some advice it's a very gray area as to whether I'm all of a sudden getting into investment advising and so I just don't do that at [00:09:00] all.
And and it's actually even more interesting or it's even more gray for me because I am a chartered financial analyst and so say FINRA or the regulatory bodies would say you should have known. I can't later say, Oh, I didn't know I was giving investment advice. So I just steer really clear of that.
And so that's one piece that they don't, that they don't get, but they get a lot of that with my book. And so what we're, what they, the biggest problem that they come is what I call and actually it was a [00:09:30] friend of Mike Shreeve's Jonathan Kronstadt that, that coined this phrase, which is called the broke upper class.
You're working in big tech. You're making a half a million a year, 750, 000 a year. Some are making more. And yet every year you earn a little bit more and you spend a little bit more and so you're not experiencing any step functions and wealth. And maybe you're in Silicon Valley, or maybe you see your friends are in Silicon Valley and you see they all have a money [00:10:00] flywheel, which is they've advised a couple of companies and they get equity for that.
Maybe some of those took off and they had these step functions and wealth and maybe they're investing in that. Angel investing, one or two of those worked out great. And they're at a startup that's doing well, or maybe they went to a startup that didn't do well, and then went to one that did do well, they're in a startup universe, they have an activated money flywheel.
And so they, they have the ability to have these massive step functions and wealth. And to many [00:10:30] people half a million a year sounds like a lot of money. But then I'll have you look at Bill Gurley, who he and I came up in the same vintage and. He's worth 7 billion. So there's just people that are, they're we're all, we all put on our pants the same way.
And some people are worth 10 million, 100 million, billions, and some aren't. And so I create the framework to seed the possibility that you could do [00:11:00] that. Whereas if you're working in big tech, earning a little bit more every year, for sure, that's not going to happen. Okay. Okay. Thank you for that background that helps us really understand what you're doing and why people come to you.
Now, you said that now the way that people come to you is mainly through reading your books and then they have this understanding and then they work with you. So let's go back to before your books were written. What interested you in adding these books into your business in the first place? And then what's your [00:11:30] strategy?
How do you get them into people's hands? Okay. I actually came in backwards. I was reaching clients and creating and drawing clients into my coaching through LinkedIn which was working fine. But it was not as targeted in terms of a client understanding that we were meant for each other and that this was really a good fit.
And then 1 of my friends said, at our age at our vintage, we should have books out. And so I hired a ghost writer to [00:12:00] write my 1st book, which was the careers book and. And then Jonathan Kronstadt, who was one of the founders of Kajabi, reached out to me just having read that book and said, Hey, can I hire you for an hour of coaching?
And then he turned me on to Peaceful Profits and what you all do. And what I ended up, I just love this model of creating a book that creates an initial transformation so the client can experience it. And then they [00:12:30] are, then they know if it's a really good fit. And so what I ended up doing is I said, okay, I'm going to just write a book that explains, that really explains my methodology.
And that became MegaWealth. And then I had this, the investing. Book was in my head for sure And it was something that the client my clients were asking for and so I wrote that And then I thought you know that careers book was it was fine, but it [00:13:00] was not an obmm It was not a one book millions method book And it didn't you know My it didn't speak to my clients the way that the way that the obmm books did And so I thought, I've learned enough that I'm going to rewrite that and so I completely 80 percent of it is completely rewritten from what it was written.
That's as a ghost writer. And and my original, my client, my 1 client who has read all [00:13:30] he read the original careers book and now he's read that and the investing book. And he said, now it's all in your voice. . And so that, that's something else to consider when you're considering a ghost writer or doing it yourself is the clients can tell.
Interesting. Yeah. Yeah, that makes sense. Okay, that's so interesting to hear how that all came to be. And then now how do you get these books into people's hands? I'm in the, I'm in the DFY that's done for you [00:14:00] program with Peaceful Profits and. And actually, it's interesting. So we're going to start with mega wealth because that is the foundation and then we're going to we're creating a funnel and then running 15, 000 dollars worth of ads on Facebook every month.
I also go and network. I have 50, 000 followers on LinkedIn. So I talk about it on LinkedIn. People reach out to me. Someone reached out to me yesterday, actually trying to get the old careers book, which [00:14:30] is now out of print. And he was trying to find out if he could get it. So I told him, just go to MegaWealth.
But but people reach out to me on LinkedIn to try to get the book. And then I just go to various events and network and bring copies of the book. And Also, I live in A fairly nice neighborhood with with people that are involved in tech, et cetera. And so I leave copies of my book at the gym.
There's all kind of at the chiropractor wherever people that. It wouldn't, it doesn't necessarily that someone at the gym is in [00:15:00] big tech, but they may know someone or like the editor at Peaceful Profits, Meredith. Both of her sons, she said she's going to have them read Mega Wealth Careers because she said it's exactly for them.
And so people will self identify if I just put the book out there. So that's all the ways that people find my books are just general networking. But the main thing will be to have this funnel. Yeah, okay. I love that multi dimensional approach, where it's not just I'm running ads and that's it.
[00:15:30] You've got an organic strategy in there with the LinkedIn. And also a very, just a lifestyle, grassroots hey, I'm going to the gym, so I'll bring a book and leave it there, or the chiropractor, or wherever. And I think That's refreshing to hear because sometimes I think that it's easy to think, okay if I don't have 15, 000 a month in my business yet to run ads to, can this really make a difference?
And I love that you are still seeing possibility and that it [00:16:00] matters just getting it into people's hands. So I think that's really cool. And if, yeah, if you have it on Amazon, you can print your book for five bucks or four bucks a copy. It really is. And it's a, it's so much better than having a flyer or anything like that.
So it's and I have another funny story when I did my first book that the one that was ghost written prior to being Part of O. B. M. I had this idea, and we all have these ideas about which clients should be our clients [00:16:30] and who should need what? And it's like very unhealthy, right?
Because people go on their own path. We can't, we can't, now that I've worked with enough people in big tech, I understand there's a need. I understand what I'm doing, but I understand that because I've been listening to a lot of client feedback, not because I just decided, everybody has to change their life.
So back in the time when I was thinking, everyone has to change their life. I thought, If I could there's 25, 000 people worth 25, 000 [00:17:00] households in the U. S. worth more than 100, 000, 000 and in 3 generations, 90 percent of them will be out of money. And therefore, another 23, 000 new households will be worth 100, 000, 000.
Right? There's a big difference. And I think that's a big turnover in terms of the, in terms of ultra wealthy that we really don't think about. And so one of the ways to really make sure that you become super wealthy is to start early and start compounding on those gains, get into the right careers. And so [00:17:30] I sent copies.
I sent six copies of my book, my first book to 40 people. Of the top high schools in the United States, 40 of the top business oriented colleges and the top 40 MBA programs. And because I figured if the, if these quote unquote kids, but young people, 14, 15 in high school or whatever, could get access to these books and then no early what they wanted to do, imagine then they could get the [00:18:00] chance to really start compounding and getting in this early.
And it's not that you need to be so early. But that was basically the idea. I got zero response, zero response. And all of the people that reached out to me on LinkedIn, on Twitter, having read my book were 35 years old and they had a pain point, 35, 37, something like that, and 40, maybe, but they had a pain point.
They were part of this broke up or class. They were stuck. They had been, [00:18:30] I call it the three B's. Breaking in, building equity, and breaking out. And I did this, I stayed in the breaking in phase of my career for far too long, and I didn't build equity soon enough. And so they were all in this situation of pain that they wanted to get out of, that they knew that they had been breaking in for too long, they were getting too comfortable, and they were not building equity and setting themselves up for big step functions in wealth.
And so that's when I [00:19:00] said, okay, that's where That's what I'm going to focus on, because those are the people that are reaching out to me. And so then those are the people I wrote the next two books for. And then when I rewrote careers, I rewrote it for those people. I changed the voice. It was no longer speaking to people in college and high school.
It was speaking to people in big tech. And so that's just the biggest tip I can give anyone is try to You know, social media will tell you some things, but keep trying to hear feedback and feedback from actual paying [00:19:30] clients is far more valuable than feedback from friends or people that aren't paying because people will say one thing, but, money talks.
Definitely. And that's so crucial because I feel like people often come to us. wanting to write a book before they've really tested their program. And we always say, okay we got to go back to the offer. We need to start with the offer where people say, oh, just let me write a book. I just am ready.
I want to write this book. And to your point, I love this so much because you can [00:20:00] easily, you think, a lot of things about who you can serve. And then through serving them, you learn Who that person actually is and so then your book becomes much more targeted much more powerful much more able to help people so in the process of and It's way easier to write that book.
Yeah. Because the first book is like what is all the things I know and the ways people can change to to optimize their [00:20:30] life. And the second one is just answering the questions that all your clients have. Yeah. How do I do this? How do I do that? That is much easier. There's like way less stress about it.
There's, I think when people, when my friends think about writing a book, they're like, Oh my God, it's going to be my magnum opus. I'm like this is just going to be a targeted thing that answers one set of questions. And one of my favorite examples was David Rico and he's a psychologist and he wrote one book on getting back trust.
And one book [00:21:00] on dealing with trauma and one book and it's literally like that's how we in this world of Google search. Yeah. So knowing what your clients problems are, it's so easy to write the book because you do it in the OBM framework and you just answer your clients questions. Yeah, that is, that's what I wanted to get into next and find out, but anything else on process, the process, so you're using the framework, you're answering the questions.
What else would you say about the actual process of writing the book? [00:21:30] So I found it very useful with the OBMM because there's a detailed outline and you can sit in and I have done it. You sit in procrastination like, Oh my God, I have got to write a book, or, Oh my God. And then I just tell myself, look, I spit out a 10 page blog in a couple of hours, at least the draft.
Nobody has to read the 1st draft and I don't tend to do the, I don't tend to dictate. I tend to just type because I type. [00:22:00] Really fast, so I, and I, and my words are less organized dictating. But it's so just depends what you are, but I would say, for me, the process was really focused on that outline and get that outline.
Good. And that outline should take an hour or 2 to do. And then once you have the outline. From then, I go through and just open up the outline for introduction, and it says what to do. I know, and then, it says what I need to put in there. Who is your ideal client? What [00:22:30] is in this book? Why did you write this book?
I just start typing. Oh, why I wrote this book. I wrote this book because of this. So I just go in, and then that fills out the entire book, and if I need a graphic That to explain something that I just go on Canva and create the graphic and I thought somebody professional will make these graphics better later.
And Meredith was like, these graphics are great. So I was like so they ended up in the print copy of the book and then the final and then what happens is, then I send it to your [00:23:00] editors and Meredith is very kind. But somewhat horrified because I do that, do it this way of just answering the questions in each piece of the outline.
So you don't really have. Writer's block and it allows you to think in this small area, what are the biggest tips I can give? What are the best ideas I can give? Because you're not really worried about the whole book. You're just worried about in this small thing, what, what is the biggest catch that people face away, and that's chapter 5 or what, [00:23:30] so what is my step by step process or what is the main mechanism?
And I just think about that. And then I, that I can think of for that thing. You can imagine, when Meredith gets it, there's no transitions. So she's we're all over the place and, but she just goes, okay, you need a transition here. You need one there. It would be far better if I would write this thing with transitions, but that would take me a long time.
And so it, it really helps me to have Meredith on that 1st [00:24:00] pass. She goes through and says, okay, this makes sense. That doesn't make sense. You forgot to finish a sentence here. So what I'm saying to all the listeners. Is don't stress out that it's not great because it's going to be great on the 4th edit.
It's not going to be great on the 1st edit. So the 1st edit is Meredith saying, Emmy, you forgot every single transition and then I put in the transitions. And so she helps me that it's a lazy man's way. But then she helps me do that. Sometimes I put [00:24:30] in more transitions and then she's thrilled.
She's this is a great 1st draft But it goes either way. It just the investing book was 265 pages. So it was just a lot. And so I just did what I could. And then we did the transition 2nd. So she goes through and helps me highlight where the transitions are. I also ask. If there's a chapter that's like really long, or there's just something where it's is there something I could cut out of here?
And I need a 2nd set of eyes. I will put that in the kind of my [00:25:00] note to Meredith when I send over those 5 chapters hey, this 1 feels like, is there something you think I can get rid of? What would you get rid of? Or would you just improve the way it's written? That's the 1st 5, next 5.
Usually my books are 15 chapters. So then Then she does a full read through and that's after I have all those transitions and I go through like line by line to really make sure that what I'm giving her is something she's gonna she's gonna love because That's my last [00:25:30] chance to get an editor. So like my first edit I'm very careless and my last edit i'm very careful if that makes sense And then that just makes the process and so I would say each one of these books took me four weeks because it was awesome A week for the first five chapters, a week for the second five chapters, a week for the third five chapters, and a week to have the full book review because five chapters is the maximum that Peaceful Profits will do in a week, and so it's a four week process, and so it really [00:26:00] is not not that overwhelming, but it can feel I think one of the questions that you sent over was, what is the kind of the hardest part of it, and then, for me, the hardest part is What is my framework and does it even is it big enough for a book?
Is it important enough for a book? Is what I have to say meaningful and worth someone's time to read? And so you get stuck in it. Procrastination [00:26:30] because you have insecurity and because because I have insecurity because I have imposter syndrome. And just staying within these outlines and answering these questions and going through the process and believing in the system.
And then all of a sudden, you read the book and you're like, this is a really good book. I'm glad it's out there. So I, I think I never really came up with that answer. But that question slowed me down. But it really does, writing the book in this process, really surprised me how much it helps my coaching.[00:27:00]
Yeah. Oh, I think there's so much in there that you just covered. And the one thing that I hope that people who want to write a book really heard is this idea of just write it. I love that you just wrote it and then you got help. And that's what I wish everyone would do because so many people to your point earlier, like I'm going to write this book.
That's going to be my magnum opus. It's going to be the best thing ever written. And then they sit there, and they don't write the book, whereas you have been able to write three books, [00:27:30] plus your other book, but it was ghostwritten, right? And, You did it because you just got words on the page and then you got help and it got better and it just continues to grow from there and I think we stifle ourselves if it's like, Oh, this first draft has to be so good, so perfect.
And to your other point of, it is what I'm doing big enough, isn't important enough. You know what I always think when I am struggling with that myself, I think of Mel Robbins, the five second rule. And I think. [00:28:00] If Mel Robbins can write a book and create a movement and be so successful with telling people 1, do it.
That, that is the simplest concept. If she has enough to say on that, surely what I'm teaching can help people too. Because, we worry so much that, oh, what I have Isn't enough, right? And so it's nice to hear that even you, who has been very successful, who has written all of these books, [00:28:30] have those moments.
It's just part of the process. It's just part of how it goes. And the process will make everything. It will make your coach, it will make your coaching and your books better. When I, cause I had this first book out, but I didn't have a framework. I'm reading Mike's book going, I don't know what my framework is.
And then I'm on a podcast, a different podcast. And the guy the guy was saying how do people get from, from big tech [00:29:00] over to startups? And I'm like first you got to like. Break in and then you've got to start building equity and I'm sitting there and I'm, and then he starts talking and I write down, wait, three B's break in, build equity, break out.
And so then the next time you ask me a question, I'm like, the 3 B's break in, but and then we. Release that podcast and it's not a huge, it's, it wasn't widely seen, but I kept getting people messaging me on [00:29:30] LinkedIn. Saying, I'm in the building equity phase, I'm in the breaking in phase. They're all self identifying in this framework and so I thought, okay, for sure.
I want to include that. And then, and then, and that was so powerful that people were self identifying. And so then I started thinking about, what am I going to say is the main mechanism? And that's when I came up with the money flywheel, but I came up with the money flywheel because I was sitting with Mike's outline.[00:30:00]
And chapter six is the main mechanism. So I said, what's the main mechanism? What are people doing when they're doing what I'm coaching them to do? They're working at a startup building. They're advising some others and they're in angel investing or working with VCs investing. So I was like, build, invest, advise.
And then I, and I was like, it creates a network effect so that's the piece I this is neither here nor there for many of your [00:30:30] readers, but it was more the process of coming up with those frameworks. It's not like Mel Robbins said, and there's other people online that I've seen that take That some other person that worked for Mel Robbins actually took credit for that five second rule for coming up with the, so it's not done in a vacuum.
You don't have to do it all by yourself. And at the same time, just sitting down like this process of sitting down and writing will give you these frameworks that will pay dividends for years and [00:31:00] years because your clients will say it back to you all the time. And my clients say both the three B's. And the build, invest, advise, they say it back to me all the time, they're like my build, my advise.
And so they're thinking about that. And then if they're thinking about it all the time, they're executing on it. And so it, it becomes real. It really helps them. Yeah. Definitely. And I love that how it improves, just grows your coaching, grows your book, makes it all better. Now, you mentioned [00:31:30] earlier that when clients come to you having read your books, you said it saves us time.
Can you elaborate a little bit more on the results that you've seen from having these books out in the world? Yes. The biggest thing that it saves is time. My coaching is expensive. That's just the way it is, right? My, my time is limited and my coaching is expensive. And so we, I want to be spending the time on that [00:32:00] client's future plan and making sure that we're going where we're going.
I don't want to, and I'm happy to explain whatever they want explained. But if they could have already read the books and know, okay, build, invest, advise, and these are how to break into these industries, and here's how to network, and here are the, all the different resources I can go for, and here's all this, now we're talking about, hey, Emmy, given my background and given my interests, I think I [00:32:30] want to break into AI.
My thought is that I don't want to be at the compute level or the hardware level. I'd like to be at the application level, and I'd like to take advantage of the companies that are riding on the wave of what OpenAI is developing, not getting Blown over by them. What do you think of that strategy? And then I'll say, oh, I think that strategy makes a lot of sense.
What are some of the companies that you've started to look at? Or what are some of the directions? What are you thinking? Or, [00:33:00] have you thought about The fact that even though you have a background in engineering, that you've got a lot of skills and talents in sales. And then they know, yes, I need a sales background to get a sales background is going to really help me get a CEO spot later.
And so then they say, yes, maybe I will go for maybe more of a sales engineering role, or maybe some role that Has a sales component to build that skill as I'm moving [00:33:30] over into startups. So it's each of those small moments where I don't have to explain why sales is a good thing. I don't have to explain all these little things that I've already explained in my book.
And so we're really. Doing the coaching and on a very high level and then the client is getting the most for their time and the most for their money, which is the whole point of everything that I try to teach, which is leverage so that you get the most money for the time you [00:34:00] invest in everything you do.
Yeah, I can see how that would make such a huge difference because they're coming in pre educated. They already, you're having a much more elevated conversation than you would if they were coming in without all of that background into what you do, your frameworks, all of those things. So one of the, one of the other pieces is in sales, because when they've read my book, [00:34:30] they know that we're a fit already.
Yeah. Yeah. They know what I'm, they know what I'm about, they know what I'm not about. In my book I say if you would like a balanced life with to work a maximum of 40 hours a week and have a stable job, this book is not for you and please hand it to one of your friends that you think is a little bit crazy.
I want people to opt out as much as I want them to opt in, and the book allows you to do that instead of having blind [00:35:00] sales calls. And what Mike pointed out to me is he said, one book helps you amazingly in sales. Three books nearly eliminates the sales process. If someone has access to your three books, five or 10 a book, and they've devoured them, then they're really speaking to you because they want your personalized help.
So it he's basically saying once you get to three books, you nearly [00:35:30] eliminated the sales process. Yeah. And you've found that to be true in your own business. Yes, but we're very, we're just releasing the 2nd. So I've had 2 books out. The 3rd book is just coming out. And then the 1st book is a rewrite.
So it's too early to, it's too early to, it's too early to tell except that the clients that I currently have. The moment that my books are released they go and read the next one. And they, and it's [00:36:00] hard to, it's hard to say, but I have a feeling that is going to be the case because the clients that I currently have continue to buy more of my coaching, even though I set it up as look, 4 hours, they can then get the hourly rate based on what rate they signed up at.
Yeah if they want more hours, and they're signing up for more hours and they're just they 1 of my clients. Actually, I give him the Google talks. He wants the book so fast. He doesn't want to wait for it to be on Amazon. So so so far. I'm very [00:36:30] hopeful, but I also want to be honest that it's early.
Yes, early days, but exciting things to come as these get out into the world and you're able to see just what that does. So that's amazing. So where can people find you and get your books? They can find me at mega wealth. com and that's mega dash wealth. And they can find my books at megawealth.
com and they can also find them on [00:37:00] Amazon. And they can also, a lot of people find me on LinkedIn and I'm happy to just reply to, to direct messages on LinkedIn too. Okay. Awesome. And then to finish up, what advice would you give to others who are thinking about adding a book into their business? Number one, get feedback from the customers so you know what questions you're answering.
So as much as I would love to say, just get started. Number [00:37:30] one, get customer feedback. And that's uncomfortable, but they, customers love to give feedback. And then number two, write an outline. And don't think about the whole book, just write an outline and then just write, just go in and just write that piece or dictate that piece.
So just step by step. Don't think about the whole thing. Those are my 2 big pieces of advice. Yeah. I think that's great advice. I think seeing what you've done and being able to write a book in four [00:38:00] weeks, using that outline, using that method is, makes it very motivational to go out and do this.
So Emmy, thank you for being here. Everyone go check out mega dash wealth. com and we'll see you next time. Bye.
